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Jobs at AutoAnything

VP of Marketing

Location: San Diego, CA

Department: Marketing

Type: Full Time

Min. Experience: Executive

AutoAnything.com is a San Diego-based ecommerce Company that merges the high-speed lane of custom automotive accessories and performance parts with cutting-edge internet technology and industry-leading customer service.  We are one of 150 of the largest ecommerce companies in the USA. We are looking for ambitious, hungry and hardworking entrepreneurial candidates to help us build something special. We are a “bottoms up” organization and believe every single person is a key contributor to the success of the Company. If you like to thrive in a challenging and innovative environment – we want you on our Team.


We are looking for a Vice President of Marketing to join our dynamic Team!

Why is the Vice President of Marketing important at AutoAnything?

The Vice President of Marketing is responsible for providing exceptional leadership and strategic vision to create and fulfill demand (i.e. traffic) for AutoAnything by applying demonstrated tactics across branding, content, creative, advertising, direct, channel, event and online marketing. The primary objective of this role is to own business outcomes related to marketing activities by utilizing the talent and experience of the team while influencing macro-level decisions among peers in the Executive Committee.

RESPONSIBILITIES:

Lead and manage the following responsibilities and/or departments: Direct Marketing, Online Marketing, Content, Creative services, Analytics and Social Media

Create and maintain annual marketing budget and forecasts

Lead the evolution of marketing at AutoAnything.com by merging existing excellence in channel optimization, technical and direct response marketing with a fully integrated brand and consumer-centric approach that delivers against long-term growth goals

Establish core marketing principles that evolve how the business approaches the marketing mix, in particular, better understanding who existing customers are and who future customers will be

Lead research to develop formalized customer segments and buyer personas for the existing customer base, and make efforts to identify future buyer personas based on the company’s growth objectives

Execute an effective content marketing strategy and editorial plan to meet the business objectives

Bring branding efforts to full fruition though building out a complete branding architecture based on both the company’s brand positioning and its long-term customer vision

Bridge the gap between branding and customer persona deliverables and their practical application in our marketing programs – personalization in particular

Lead the organization’s evolving promotional strategy to optimize for EBIT goals, taking into consideration existing budgets, forecasts and vendor relations

Create new ideas for branding, advertising campaigns and marketing messages

Develop an understanding of the technical capabilities and limitations tied to marketing programs and how they relate to the larger strategy you provide

Provide value and leadership to the marketing team through leveraging its strengths and talents while developing and challenging it in new ways

Lead change at an organizational level that impacts marketing and business outcomes as part of the company’s Executive Committee, with input from your team and stakeholders throughout the business

Own the channel mix and attribution of channel relationships at AutoAnything. This will require a keen understanding of analytics and channel and customer flows.

Own testing and innovation in marketing for the company. What should we be focused on? Where are our weaknesses and strengths? How can we improve?

OTHER DESIRED ATTRIBUTES:

You respect and share our values

You are resourceful and can help relieve even the most difficult obstacles to make your teammates succeed. You want to be helpful

You love working with teams of smart and driven people who are excited to solve challenging problems

You exhibit dogged determination to get to the root of the problem

You have a desire to hire people smarter than you.

You care about best practices and evangelizingthem with the team

You love helping people achieve their goals, both personal and professional

You have a high emotional intelligence and have a knack for recognizing your own and other teammates’ emotions and are able to use that information to help you shape good judgement in your teams and teammates

You can clearly convey your thoughts, enjoy sharing what you’ve done and can cater your message to audience

DESIRED SKILLS:

4+ years of Marketing experience preferred

2+ years of Senior Management experience preferred

A strong leader with a history of developing high-performing teams

A strong background in data driven digital marketing

A strong background in analytics and data

Brand development experience is a plus

A proven track record of achieving high growth targets in companies

Experience structuring sales goals and profit expectations

Ability to think creatively and find a path to success when no one else seems to be able to

Strong negotiation skills and the ability to influence win-win outcomes

Strong strategic planning and analysis skills in marketing acquisition and retention strategies

Strong understanding of customer lifetime value and the concept of defining proper customer cohorts

Strong analytical skills and ability to crunch data quickly and effectively due to having a love for excel or other data mining tools

 

Desired but not required

Experience at Internet Retailer Top 300 organization or equivalent knowledge

On hands experience with various marketing technologies (AdWords, adCenter, FB power editor, ESPs, Affiliate networks like CJ or Linkshare, display retargeting solutions and more)

On hands experience with analytics solutions (Adobe/Omniture analytics, Google analytics, Core metrics or other)

OTHER:

AutoAnything.com offers a fun working environment and a competitive total compensation package. Our benefits include Medical, Dental, Vision, PTO (vacation), Sick, FSA, DCAP, Supplemental Insurance through AFLAC and a 401k with generous matching contributions. Additional Company paid benefits include EAP, LTD and Life Insurance.

This job description is not intended to be all inclusive, and employee will also perform other reasonable related business duties as assigned by supervisor.  The company reserves the right to revise or change job duties as needed.  This job description does not constitute a written or implied contract of employment.

 

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